• Brand Specialist

    Business Site US-GA-CALHOUN
    Job ID
    FLSA Status
    Job Group
  • Overview


    Are you Mohawk Material? We’re the biggest and the best flooring company in the world, and we are looking for the best Brand Specialist to support our continued growth! At Mohawk there are always opportunities for high performing marketing events professionals to excel! Are you the best? If so show us what you are made of and come build your career with us!


    Assist in the implementation of the business strategy and brand positioning as well as the tracking of all marketing initiatives for the business segment. To provide support in the planning, organizing and implementing of strategies and objectives related to product, channel, and web-site marketing programs.


    • Assist in the development and implementation of all marketing and merchandising materials as well as researching additional data for sales/marketing personnel.
    • Address sales and customer service requests on product application and conducting product training sessions with sales personnel or customers as needed. Help develop training materials as needed for new initiatives.
    • Coordinate project workflow:  assist in development of schedules and track through various marketing/sampling departments and customer base.
    • Maintain a competitive product analysis with current information gathered so as to inform Product Manager of any additions, deletions or suspected inadequacies.
    • Develop communication materials for marketing initiatives internally and externally and provide support for trade shows and sales/marketing meetings.
    • Insure all information on internal and external websites is current.
    • Assist in the development, conducting and analyzing results of research projects involving specific products and/or general market conditions.
    • Provides product feedback and customer comments to marketing teams.
    • Additional responsibilities as assigned


    • Four year degree in business, marketing or related field preferred with two plus years of job specific work experience.
    • Two year degree with five plus years of job specific work experience combined with equivalent training/education to successfully perform the essential functions of the job required.
    • Knowledge of marketing concepts and business operating procedures desired. Experience in planning, project management and reporting essential.
    • Intermediate to advanced proficiency level in the following areas:  Excel, Word, PowerPoint,  DIVER, SFA, business writing concepts and techniques



    • Ability to exercise good judgment, problem solving ability and resourcefulness in a team-based environment.
    • Ability to lead and manage an internal project team.
    • Ability to convey information in a clear and concise manner to all levels within the organization, as well as those with whom the company does business.
    • Ability to prioritize, organize and plan work under own initiative.
    • Excellent presentation, oral, written and interpersonal skills to effectively interact with management, internal and external business contacts.
    • Demonstrates strong organizational and problem solving skills.
    • Uses pacing techniques to ensure that deadlines and targets are met.
    • Ability to work independently with an excellent sense of priority, logic and objectivity, and to exercise good judgment in the absence of formalized guidelines and procedures.

    EOE Minorities/Females/Protected Veterans/Disabled

    About Mohawk

    Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.



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